Locals Ads Guide

I’m Daniel Dimsey, and in this post I’ll walk you through five tested strategies to get cleaning clients fast in 2025. These aren’t old-school tips from five years ago — they’re the exact tactics working right now for house cleaning, window cleaning, carpet cleaning and commercial services. Implement even two of these consistently and you’ll see results.

Why most cleaning companies struggle

Most cleaning companies rely on word of mouth and hope. That’s slow and unpredictable. If you want steady growth you need repeatable systems that bring clients to your door — online and offline. Below are five practical ways to start filling your calendar quickly.

5 proven ways to get clients fast

1. Local SEO and Google Business Profile

If you’re not showing up when people type in “cleaner near me”, then you’re just leaving money on the table.

Ranking in Google Maps is free lead generation. Here’s exactly what to do:

• Claim and fully complete your Google Business Profile.
• Upload high-quality before & after photos weekly — Google rewards activity.
• Collect reviews aggressively. Aim for 30+ reviews to start ranking in your area.
• Post short updates (photo of today’s job, quick tip) — it costs nothing and boosts visibility.
• Include clear service keywords in your profile (e.g., “window cleaning near me”, “end of lease clean”).

2. Paid ads: Meta (Facebook/Instagram) and Google Ads

“A lot of cleaners just boost posts and burn cash because they don’t know how to advertise properly.”

Paid ads can deliver fast leads if you run them correctly:

• On Facebook, run a simple lead generation ad targeting local homeowners. Use short videos showing the job and results.
• Use clear headlines tied to the service (e.g., “Get your windows clean”). Keep the message simple.
• On Google, bid on hyper-local keywords like “window cleaning near me” or target commercial keywords if you want bigger contracts.
• Google Ads are pricier — start with tight geographic targeting (your town or postcode) to control cost.
• Track cost per lead and only scale what converts. If in doubt, focus on people in your town and specific high-value commercial targets.

3. Local networking and partnerships

Offline relationships are the fastest way to stack recurring jobs:

• Visit local real estate agencies and speak directly with agents. Offer referral incentives. Reliable cleaners get every property that needs preparing for market.
• Connect with trades — painters, handymen, landscapers — their clients often need cleaning but tradespeople don’t want to do it. Be the cleaner they recommend.
• Create a simple referral agreement or incentive for partners so they actively send work to you.

4. Local Facebook groups — use them like a client machine

“Hey, I’m a local cleaner. We’ve had two reschedules this week and we’ve got a couple of slots open and I’m happy to give a heavy discount for helping us out. Message me if you’d want your house cleaned this week.”

Community groups are gold if you post authentically:

• Join every local community board and neighbourhood group in your area.
• Post genuine, conversational messages — not corporate ads. Explain you have a few open slots and offer a small discount for quick bookings.
• Respond instantly when people comment. Speed converts interest into bookings.
• Rotate posts and vary the offer so you don’t look spammy.

5. Systematic referrals and incentives

“Most cleaners never set up a system. Don’t wait and hope and pray for word of mouth.”

Turn random referrals into a predictable lead source by creating simple, attractive incentives:

• Tell every happy customer your referral offer: e.g., “Refer a friend and get 20% off your next clean.”
• Run short-term referral promotions: “Refer two friends and get a $50 gift card.”
• Automate the process where possible — email templates, SMS follow-ups and a referral tracking sheet make it easier to manage.
• Referrals carry built-in trust and are one of the cheapest, highest-converting sources of new business.

How to prioritise these strategies and take action

If you’re not sure where to start, pick two and commit to them for 30 days. My recommended pairs:

1. Google Business Profile + Local Facebook groups — low-cost and quick wins.
2. Paid Facebook ads + Referral system — scaleable and predictable leads.
3. Networking + Google Business Profile — strong for steady, repeatable contracts from agents and trades.

Track simple metrics: number of leads, conversion rate, cost per lead (for ads), and number of referrals. Tweak based on what converts best for your business. Automate routine follow-ups to save time — automation can free 10+ hours a week so you can focus on delivering great cleans.

Bonus: a small unfair advantage

Post real, unpolished content often. A quick before-and-after photo or a short clip of a satisfying clean works better than over-produced marketing. People want proof you can deliver — give it to them consistently.

Conclusion

Here are the five proven ways to get clients fast in 2025:

• Google Business / Local SEO
• Paid ads (Facebook & Google)
• Local networking and partnerships
• Local Facebook groups
• Referrals and incentives

If you implement even two of these consistently, you will get results. Don’t wait for clients to just show up — make a plan, execute, and measure. If you want deeper playbooks on profitable Google Ads, Facebook Ads and automating your business, I cover advanced strategies in my home service marketing course (linked in the description of the original video).

Get out there, start collecting reviews, reach into your local networks, and fill those appointment slots.